MANAGE COMPLEXITY IN LEAD GENERATION
In Medical Tourism, patients come from multiple sources: word of mouth, referrals, prescribers, web searches, advertising, facilitators, awareness. Each of them generates different volumes of patients through different modes and channels.
Integrating and, above all, measuring all these channels is a tough task which has now been made manageable.
BUILD AN INTEGRATED COMMUNICATION ECOSYSTEM® TO ATTRACT PATIENTS
The Communication Ecosystem® is a proprietary Lead Generation model designed to prompt tangible and measurable results on patient revenues. It integrates, within a streamlined process, all online and offline channels creating the most efficient path to reach and engage the target and turn it into Leads and Patients.
All Leads from all channels are consolidated in a CRM. This allows to realize further actions to recover lost conversions or to create specific medical programs, increasing the value for each patient or lead.
The process is fully measurable and constantly optimized to improve results and to shift investments to the most effective channels.
FROM COMMUNICATION TO RETURN ON INVESTMENT
The Communication Ecosystem ® creates a measurable process which is tightly connected with the patient journey. This model ensures that the most relevant content is delivered through the most efficient channel when it can influence decisions. The Ecosystem guides evolution along the path target – prospect – lead – patient increasing conversions at every step and reducing acquisition costs.
By monitoring conversions along the patient journey, it is possible to determine the ROI of each campaign and of each channel. Over time, the Ecosystem also allows to build predictive models on attainable results according to investment and channels.
ROIVOLUTION: HOW TO MANAGE MULTICHANNEL MARKETING FOR ROI
ROIVOLUTION is not (only) a book, but a real compass to guide managers and entrepreneurs in the multichannel labyrinth and align each tool towards a precise objective: generate Leads and Clients.
Developed over the past 15 years working on more than 400 business cases in all market sectors, the Communication Ecosystem is a ROI-centric model which integrates all media and channels – online and offline – attributing roles and objectives within the customer journey to obtain measurable leads and conversions. The model has already been tested succesfully also in the healthcare sector.
The book is written as a manual complete with checklists and key points to transfer smoothly the method from paper to the company. The book is in Italian and is currently being translated in English.