DEFINE THE POTENTIAL OF MEDICAL TOURISM

Medical tourism is a high potential but still uncharted territory.

While the assessment of global volumes and values, or even local ones, remains a very demanding task, it is still possible to begin to determine the potential that hospitals of a certain region or specialty have on foreign markets in general and on the most promising markets, in particular.

The research will determine the main benchmarks in terms of healthcare demand: requirements in terms of therapies, services, pricing from different buyers; potential of different geographic areas; perception of destinations; clinical outcomes for most demanded therapies.

This research will allow each hospital to gauge its readiness to go global and its attractiveness for patients. A custom made section of the research will provide an indeep look into the client hospital and provide a strategic path to Internationalization readiness.

THE RESEARCH STRUCTURE

The research is divided into 4 areas, each dedicated to a specific feature of Medical Tourism, and a fifth, optional focus to investigate the readiness of individual hospitals to internationalization:

1 - CHOICE

How buyers choose a destination: main criteria and critical success factors in therapies, services, prices, reputation.

2 - POTENTIAL

Patient flows in Medical Tourism: the potential of different geographic areas to take informed marketing decisions.

3 - BENCHMARK

Competitive benchmark:  average pricing, clinical outcomes, service levels for different therapies and destinations.

4 - EXPERIENCE

Best practice: an indeep analisys of some success cases in Medical Tourism from an organizational, marketing and medical standpoint.

5 - CUSTOM FOCUS

The fifth part of the research is an optional add on which will analyze the main competitive factors of an healthcare provider, benchmark them within the competitive scenario and define the four dimensions of hospital readiness: Clinical (Structure, Research, Technology); Competitive (Outcome, Price, Patient Satisfaction); Patient Experience (presence of Clinical and Non Clinical services); Marketing (Business Objectives, Marketing Assets, Patient’s Journey).

BECOME A SPONSOR

RETURN ON INVESTMENT

The research is made possible by the participation of sponsors. Three individual formats (Silver, Gold and Platinum) and one for Associations are available.

Download the Research presentation for more information on the unique possibilities offered by each sponsoring format.

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